AI strategy
AI is being sold to you from every direction right now, usually without anyone saying which piece of work it is meant to take off your hands. Here is how we think about it, what we would do for you, and what we advise against. What you will not find on this page is a finished AI package.
Where we stand
Most offers start with a tool and then go looking for a problem to fit it. We work the other way round. First the question: which task costs you time every week without doing anyone any good? Only then whether a decent tool for it exists. If there isn't one, we say so.
Examples
These are not products off a shelf, and none of it runs at your business before you have seen it and approved it. They are examples of the kind of work these tools are genuinely good for today — each with the question that comes with it.
Descriptions of what you do, a page about your team, answers to the same questions over and over. The first draft takes minutes instead of a Sunday evening.
The catch
A draft stays a draft. You read it, we rework it with you — otherwise your website says something that isn't quite true.
Who is writing, what it's about, how urgent it is. Pre-sorted in your inbox, so the urgent enquiry doesn't sit between marketing mails.
The catch
Sorting yes, replying no. You still write the reply.
Opening hours, parking, who pays, which documents to bring. Put that well on your website and nobody calls about it any more.
The catch
That often needs no AI at all, just a carefully written page. If that's enough, we'll tell you.
You talk for two minutes on the road about what was done. Out of it comes a clean paragraph for your website or a note for your records.
The catch
As soon as customer names or health data are involved, we settle first where that recording is processed — or we leave it alone.
How it goes
Five steps, in this order. The first two cost you nothing but a conversation — and they often end with: not worth it for you.
1
We look at an ordinary week in your business: what you do, who calls, what gets left. Technology doesn't come into it yet.
2
We write down which task costs how much time, and sort by time saved. If nothing worthwhile is at the top, it stops here.
3
Which data would be involved, what happens when it gets something wrong, and who notices? Whatever fails that check, we don't build.
4
A single task, small enough to judge within a few weeks, and switchable off at any time without your business coming to a halt.
5
Agree beforehand how you'll know whether it helped. If it didn't, we switch it off and tell you so.
“Not worth it” is a good result. It costs you an afternoon instead of an annual licence.
Questions
Only if you agree beforehand — and beforehand it is settled in writing which provider that is, in which country processing happens, and what contract sits behind it. For your website itself, what stands stands: it loads nothing from third parties and sends no visitor data anywhere. As long as we use no AI tool, none of that changes.
Not as long as nobody publishes it unread — and here that isn't a setting somebody can forget, it's how we work. Suggestions go to you, not to your website. Anything that goes online has been read by a person first: you or us.
No. If a tool needs training before you can use it, it has missed its job. You're meant to have less work, not an extra kind of it.
There's no package with a price tag here, and we won't sell you consulting hours up front. The first two steps are a conversation. If something worthwhile comes out of it, we tell you in writing beforehand what the pilot costs and what runs on monthly — including the provider's own fees, which don't stay with us. If nothing comes out of it, it costs you nothing.
Then it shows, because there is always a person between the suggestion and your customers. Every pilot can be switched off without your business depending on it; we build nothing that doesn't keep working without it. And if something does reach the outside, you hear it from us and not from your customers.
Possibly not. Most small businesses gain more from a website that works on a phone and answers the right questions than from any AI tool. We'll tell you that too, if you ask us.
No percentages, no case studies, no logos of businesses where we supposedly introduced AI. The reason is simple: what we show has to be running, and the business in question has to be happy for us to talk about it. Until both are true, there is nothing here.
What we offer today is a conversation about the work that costs you time, and an honest assessment of how much of it can reasonably be taken off your hands.
Free and without obligation. What would make sense with AI in your business, we'll talk about along the way — or we leave it alone.
